Saturday, February 23, 2013

Big Changes are in store for us and I hope you don't realize what is going on!

After much angst &  hand wrenching,  I have mailed the certified letter to Teleflora telling them we are terminating our membership.  Why is this such a big deal?
First of all, we use a Point of Sale system powered by Teleflora, we have a website maintained by Teleflora, we send and receive out of town orders through Teleflora, and Teleflora processes our credit cards.
Our Point of Sale system is the equivalent of another human working in our shop.  It does a huge amount of work for us everyday.  Now we must learn to use a whole new system.  This is a big deal.
I have committed to the installation of a new POS and I hope we catch on quick as we learn how to use it.  What if I picked a terrible system and we hate it and it doesn't do everything we need it to do???  What will I do???
We have had a new website in the works for six months now.  It is almost ready to use.  Our new web address is www.ravennakyflowers.com..  Thank you, Pam.  The website is the least of my worries, thankfully!
Teleflora demands a whole lot of our money every month in membership fees, magazine subscrptions, advertising, products, floral selection guide updates?, website maintenance, and the list goes on & on & on.
That is the price we have been paying for the convenience of clicking a button to send an order to another florist in another town.  We lose money every day by paying Teleflora this extravagant amount of money.  As we say goodbye to Teleflora, we will be building an address book full of the names of the florists in a lot of different towns that we will have to call ourselves.  There are a lot of towns that do not have any florists that belong to a wire service, so we already have a list of florists to call in these town.  We will be spending a lot of time finding florists in a lot of towns so we can continue to do this service for our customers.  I am so relieved to finally get out from under this big bill from Teleflora each month!
The last issue is our credit card processing.  I have committed to a new processor.  I hope I have made the right decision in choosing the one I have.
See why I don't sleep well?  I am getting so tired just talking about this.  I need a nap before the game starts.